What Text in a Website to Robots Read
What It Is
The most critical technical SEO task is making your website attainable to search engine robots that demand to crawl through the diverse pages, images, and other content on your website. To support robot crawlability, the majority of your content should be placed in text inside HTML tags. That sounds simple. Occasionally, though, some content will need to exist dynamically served via a JavaScript part or placed within an image.
Common Examples
If yous need to place content within dynamic elements, similar JavaScript, you want to make certain search engine robots can access the JavaScript code that renders that content. This typically allows robots to run the JavaScript code the same way your man visitors can, which lets them see the content resulting from that script. 1 common reason robots can't run the JavaScript code is because the JavaScript files are blocked by the robots.txt file.
A common style content tin be blocked from search engine spiders is past placing text within an image. Often, designers volition place text that needs to be in a special font in an image. The reward is that the image ensures the text looks the same way to all visitors. Unfortunately, search engine spiders cannot (easily) read the text contained in an image. As an culling, you lot tin can utilize a font from Google's font library. Using a font from the library, volition allow the words to be placed in text where Google can easily access that text. This too ensures visitors see the content in the desired font. Along with using the font library, CSS and jQuery tin give you lot other ways to way and animate the text, providing even more pattern choices than an paradigm can provide.
Providing Alternative Text
If the content absolutely must be placed in an image or in JavaScript where a robot will be unable to view the content, then culling text, or alt text, needs to exist provided. For example, in an image, alt text can be used to tell Google what words the image contains. For content independent in JavaScript, you can identify the content in a <noscript> tag and then that Google could still find the right text.
Ane boosted way content can be blocked from robots is within videos. While videos tin can provide a great means of communicating with visitors, robots aren't able to watch and sympathise the video. You can utilize alternative text here too by providing the content in a transcript or plain text format that robots can more than hands access. Along with helping bots access this cloth, the transcript will also help your human being visitors who don't want to scout the video (or who did watch the video only want to refer dorsum to the transcript in the time to come).
Hidden Content
A final consideration when thinking about crawlability is hidden content. For example, it is common exercise on websites to place some content behind tabs. However, this type of tab technique tin can hide your content from Google, which can become you lot penalized. Google's general dominion of pollex is that if the content is subconscious only however available to humans (for instance, by clicking on a tab), then that is acceptable behavior. If it is hidden and there is no ways of a human being being able to united nations-hide the content (or if the means of doing and so are buried where no human is likely to find it), and so you run the take chances of robots not finding the content (equally well as running the risk of humans beingness unable to see the content too).
Checking Crawlability
Google Search Panel
In Google Search Panel, you can use the "Fetch As Google" tool to meet your website as Google. In Google Search Console, click on crawl then click on Fetch As Google.
Input your page's URL so click Fetch. After inputting your page'due south URL, you tin can brand sure Google can notice the content you are expecting Google to find. Helpfully, you can too select from the dropdown to fetch on desktop or mobile devices since your mobile design might hibernate or position some elements differently than your desktop blueprint.
Likewise, Google likewise offers a report on blocked resources. This blocked resource page shows yous what content yous are preventing Google from accessing. For case, this will bear witness y'all if you are blocking a JavaScript file that is responsible for rendering some of your website's content.
Bing Webmaster Tools
Bing also offers an power to fetch a page on your website as Bingbot. Afterwards logging in, become to Diagnostics & Tools, then click on Fetch equally Bingbot.
Later inputting your URL in the search box, you lot will see a re-create of the content as Bing sees it. You lot can search through this code to brand sure that the most of import content you need Bing to find is independent in this output.
Resources
- Can Google Crawl JavaScript?
- Hidden Text and Links
- When You Tin Hibernate Content
- Fetch as Googlebot
- Crawling and Rendering
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Source: https://www.matthewedgar.net/tech-seo/robot-crawlability/
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